These cover everything from the performance of your emails to how many times your links get clicks. While they lack tools like customer surveys, ActiveCampaign makes up for it by providing a steady stream of pretty in-depth reports. This company operates with a focus on email marketing, though it also brings a nice suite of CRM tools along. Our next contender is ActiveCampaign, who shines right off the bat thanks to its integration with mobile phones, allowing for more freedom of use on the go, a feature many of its competitors have yet to integrate their systems. If you want advanced features like detailed customer data or a quick-access support team for any tech troubles, you’ll need to cough up some cash through -their top-tier plan goes for about $300 a month.
HUBSPOT VS SALESFORCE FREE
In terms of pricing, Mailchimp offers a free plan that will give you the basics for setting up your email campaigns and a free domain. Mailchimp’s Kryptonite comes in the form of its customer relationship management (or CRM) systems, which is pretty bare-bones when compared to its competitors.
They also boast free design testing, a trait many other companies lock behind a paywall, which many marketers appreciate. Mailchimp shines when it comes to templates however, with 100-some designs to choose from. As you grow and begin segmenting your mailing lists, this could become costly. Because the price you pay is determined by how many addresses are on your mailing lists, you will have to buy a more expensive plan to get more room on your contact list. This format will inflate your contact list much faster, since people on two lists will get counted twice. Instead, you have to create individual lists for every campaign. Mailchimp’s lists don’t allow you to cross contacts across different lists for a single campaign.
Mailchimp also runs into a few hiccups with its list management features (the contact lists you form when crafting email campaigns). Mailchimp also still has some confusing features, like grouping landing pages, forms, and automation all under the Campaigns tab rather than giving individual tabs for each option. While Mailchimp might be the originator of the easy template, it’s worth noting that as time goes on, other automated marketing companies (like HubSpot) took notice of this formula and started applying it to their own programs. Mailchimp works to streamline the process down to a “drag and drop” style. One of the primary reasons people sign on for Mailchimp is ease of use, and if an easy user interface is your #1 concern, look closely at Mailchimp. We’re here to take four of the top marketing automation companies (ActiveCampaign vs Mailchimp vs HubSpot vs Salesforce) and pit them head-to-head to find out who is right for you! So without further ado, let’s get started! Picking an automated marketing program doesn’t run the risk of leaving you stranded in the middle of nowhere, but you still need to wade through all the nonsense to find the option that works best for you. However, failing to do your research will have serious repercussions down the line. “Hubspot vs Salesforce?” “Lots of people seem to like Mailchimp…” It’s tempting to go with the first affordable option you see. Choosing a team to manage your automated marketing can feel a lot like picking out your first car.
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